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Nonprofit Toolkit

Resources to help your organization get ready, build support, and spread the word about Old Bill’s 2020.

Marketing & Outreach

Overview:
In response to coronavirus, the Community Foundation is redoubling its Old Bill’s marketing and outreach efforts in 2020. This feels like a solid investment of energy and resources during this unprecedented time since it is less vulnerable to public health fluctuations than traditional Old Bill’s celebrations. Participating nonprofits are encouraged to amplify and build off of the Foundation’s marketing in their stakeholder communications.

Community Foundation’s Role

During the August 1 – September 18 Giving Season, the Foundation will conduct a multi-media marketing and outreach campaign featuring:

  • A robust paid and organic media strategy (print ads, digital ads, web banners, radio interviews, content creation, and underwriting, etc)
  • Nonprofit spotlight on oldbills.org and on social media #oldbills2020
  • Increased banner presence around the valley
  • Exhibit at Teton County Library
  • Broadly distributed Old Bill’s branded gear
  • Old Bill’s yard signs for participating nonprofits and community to display during the traditional peak of donation volume (September 1-18)
Your Organization’s Role

Showcase your organization’s work and promote participation in Old Bill’s with:

  • Impact photo submission (due July 6)
  • Social media shares, likes and comments (see tools at bottom of page)
  • Appropriate use of Old Bill’s logo (see tools at bottom of page)
  • Yard sign distribution support in late August
  • Old Bill’s brochure and branded gear distribution support

Countdown Week: 

Overview

During “Countdown Week” (September 8-11), the Community Foundation will build awareness and fundraising momentum by spotlighting nonprofits by service area. The Foundation will promote organizations through a multimedia campaign culminating in “Run Day Reimagined” on September 12.

Your organization’s role in Countdown Week (optional)

Each day of Countdown Week — September 8, 9, 10 and 11 — will spotlight one to two nonprofit service areas. The fields of service (as defined by the Foundation) are: Animals, Arts & Culture, Civic, Conservation & Environment, Education, Health & Human Services, and Sports & Recreation. 

Old Bill’s acceptance emails, which were sent to designated Old Bill’s contacts in late June, specified organizations’ Countdown Week assignments. 

  • Tuesday, September 8 – Sports/Recreation & Arts/Culture
  • Wednesday, September 9 – Health & Human Services
  • Thursday, September 10 – Education + Civic
  • Friday, September 11- Conservation, Environment + Animals

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Each nonprofit is invited to do something on its designated day to celebrate its work and Old Bill’s in general. Some ideas:

  • Create your own physical or virtual impact photo compilation
  • Create a public display that highlights your nonprofit (e.g. socially-distanced flash mob dance, rush hour cheering on a street corner with signs/costumes/branded clothing, display/messaging in front of your office, etc)
  • Celebrate virtually (e.g. social media video and/or posts, special edition e-newsletter, etc)
  • Individual or collaborative newspaper or radio advertising
  • Staff wears Old Bill’s shirts to work

Get creative, and please reference Health Department guidelines in your planning.

The Foundation’s roving photographers and videographers will capture Countdown Week festivities. The Community Foundation will coordinate with your organization on getting these folks to your desired location at just the right time. 

Participation in Countdown Week is optional. Think of it as this year’s equivalent to hosting a Run Day booth.

 

Run Day Reimagined:
Saturday, September 12

Back in late May, when Teton County had successfully flattened the coronavirus curve and no new cases had been diagnosed for weeks, the Community Foundation hatched an optimistic and aspirational “Run Day Reimagined” plan involving four dispersed, socially-distanced community gatherings on September 12. This concept, along with several complementary virtual festivities, were publicly announced in mid- June. The Foundation stipulated that if public health metrics trended unfavorably, it would not ask people to gather in September.

In light of our community’s record-breaking coronavirus caseload as of late July, the Foundation has decided to not host the September 12 gatherings. “Run Day Reimagined” festivities will be exclusively virtual and remote in nature.

Morning of Saturday, September 12
  • 10am sharp (when the start gun would fire on a “normal” Run Day): Community members are invited outside to ring cowbells or bang pots and pans in unison. (This idea mimics the 8pm “community howling” in honor of essential workers that was practiced during the spring.)
  • Old Bill’s themed radio program broadcast on 89.1 KHOL
  • A Frozen Treat e-Bike delivering free goodies to local area parks.

Old Bill's Fun Run

Virtual 5K: anytime, anywhere

Community members are encouraged to independently run, walk, hike or bike 5K anytime and any place on September 12. Click here for some ~5K route ideas, including a downtown nonprofit circuit that takes you by nearly 40 participating Old Bill’s organizations!

Folks are invited to post their Diaper Derby videos on social media or share via email with the Foundation by:

Scroll down to see the Social Media Toolkit for sample posts, hashtag tutorials, and tips & tricks. 

Virtual Diaper Derby: anytime, anywhere

When the Foundation pushed pause on Run Day this year, we couldn’t bear to say goodbye to the Diaper Derby! We hope to preserve this beloved tradition in 2020 by asking parents to video their non-walking babies crawling the short-distance “course” of their choice. Babies should be unassisted but may certainly be baited by shiny objects or delicious treats.

Folks are invited to post their Diaper Derby videos on social media or share via email with the Foundation by:

  • using the hashtag #oldbills2020 in your posts
  • tagging @cfjacksonhole on Instagram and/or Facebook
  • or by sending your footage via email to info@cfjacksonhole.org

See the Social Media Toolkit below for sample posts, hashtag tutorial, and more.

YOUR ORGANIZATION’S ROLE IN RUN DAY REIMAGINED (OPTIONAL)

Run Day Reimagined is an experiment, and the Community Foundation needs your help to make it a success! We appreciate nonprofits’ participation where possible.

The Foundation appreciates your help promoting the Virtual 5K and Virtual Diaper Derby. Please encourage your supporters to do their own celebratory Old Bill’s outing and share photos on social media or with the Foundation directly. Ask them to wear to your organization’s logo or carry something representing your work! Photos and videos will support the Foundation’s marketing efforts, which are all geared toward fundraising for participating organizations.

Questions about Old Bill's Reimagined?

Contact Kacey Karstens, Old Bill’s Fun Run Coordinator – kkarstens@cfjacksonhole.org

Old Bills Competitive Race Start

Marketing & Communication Tools

Web Banners

Old Bill’s web banners are available in various sizes for participating nonprofits to incorporate into their websites and digital communications.

Download Web Banners

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Old Bill's Logos

Participating organizations are encouraged to use the Old Bill’s logo in their promotional materials leading up to and during the Giving Season.

Old Bill's Logo Suite

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Social Media Tips & Tricks

Tips and tricks to maximize your reach on social media including sample posting timeline, how and when to use hashtags, content ideas, and more.

Social Media Tools

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Marketing & Outreach Checklist

A chronological checklist of key dates and suggested communications milestones for nonprofits participating in Old Bill’s.

Marketing & Outreach Checklist

Marketing & Communications Contact

Please contact Anne Bradley, Director of Marketing & Communications at abradley@cfjacksonhole.org or  (307) 739-1026 with questions about the Community Foundation’s brand and logo usage.