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Nonprofit Toolkit

Resources to help your organization get ready, build support, and spread the word about Old Bill’s 2020.

Marketing & Outreach

Overview:
In response to coronavirus, the Community Foundation is redoubling its Old Bill’s marketing and outreach efforts in 2020. This feels like a solid investment of energy and resources during this unprecedented time since it is less vulnerable to public health fluctuations than traditional Old Bill’s celebrations. Participating nonprofits are encouraged to amplify and build off of the Foundation’s marketing in their stakeholder communications.

Community Foundation’s Role

During the August 1-September 18 Giving Season, the Foundation will conduct a multi-media campaign featuring:

  • A robust paid and organic media strategy (print ads, digital ads, web banners, radio interviews and underwriting, etc)
  • Nonprofit spotlight on oldbills.org and on social media #oldbills2020
  • Increased banner presence around valley
  • Exhibit at Teton County Library
  • Broadly distributed Old Bill’s branded gear
  • Old Bill’s yard signs for participating nonprofits and community to display during the traditional peak of donation volume (September 1-18)
Your Organization’s Role

Showcase your organization’s work and promote participation in Old Bill’s with:

  • Impact photo submission (due July 6) – click here for details
  • Social media shares, likes and comments (see tools at bottom of page)
  • Appropriate use of Old Bill’s logo (see tools at bottom of page)
  • Yard sign distribution support in late August
  • Old Bill’s brochure and branded gear distribution support

Countdown Week: 

Overview

During “Countdown Week” (September 8-11), the Community Foundation will build awareness and fundraising momentum by spotlighting nonprofits by service area. The Foundation will promote organizations through a multimedia campaign culminating in “Run Day Reimagined” on September 12.

Your organization’s role in Countdown Week (optional)

Each day of Countdown Week — September 8, 9, 10 and 11 — will spotlight one to two nonprofit service areas. The fields of service (as defined by the Foundation) are: Animals, Arts & Culture, Civic, Conservation & Environment, Education, Health & Human Services, and Sports & Recreation. 

Old Bill’s acceptance emails, which will be sent to designated Old Bill’s contacts in late June, will specify organizations’ Countdown Week details. 

Each nonprofit is invited to do something on its designated day to celebrate its work and Old Bill’s in general. Some ideas:

  • Create your own physical or virtual impact photo compilation
  • Create a public display that highlights your nonprofit (e.g. socially-distanced flash mob dance, rush hour cheering on a street corner with signs/costumes/branded clothing, display/messaging in front of your office, etc)
  • Celebrate virtually (e.g. social media video and/or posts, special edition e-newsletter, etc)
  • Individual or collaborative newspaper or radio advertising
  • Staff wears Old Bill’s shirts to work

Get creative, and please reference Health Department guidelines in your planning.

The Foundation’s roving photographers and videographers will capture Countdown Week festivities. The Community Foundation will coordinate with your organization on getting these folks to your desired location at just the right time. 

Participation in Countdown Week is optional. Think of it as this year’s equivalent to hosting a Run Day booth.

 

Run Day Reimagined:
September 12

A county-wide celebration in the spirit of Old Bill’s

Responsibly-convened gatherings: 9:45-10:15am

As the Community Foundation staff contemplated how to reinvent Run Day within the context of coronavirus, we sought to find a way to celebrate not only philanthropy and community, but also the solidarity that Jackson Hole has demonstrated during the pandemic. 

It’s not safe for thousands of us to pack into Town Square this year, so the Foundation is proposing four socially-distanced gatherings in dispersed, open-space locations around the valley. (Locations TBA; stay tuned.) The intent with these celebratory gatherings is to recreate the strong sense of community that many of us feel on Run Day morning. It’s scientifically proven to have both mental health and nonprofit fundraising benefits! 

These four brief gatherings (9:45-10:15am program) will feature some familiar Old Bill’s Run Day festivities such as the national anthem, music, free snacks, free Old Bill’s gear, and emcee banter.

At 10:00am sharp, when the start gun would fire on a normal Run Day, we will draw people’s attention to the skies with a celebratory plane flyover. Also at this time, we will ask participants to hold up large pieces of construction paper in Old Bill’s red (distributed onsite by the Foundation). The Teton County Drone Team will capture aerial video footage of what we hope will be an impactful checkerboard of red representing philanthropy, community, and solidarity. This footage will be part of a fundraising push the last week of the Giving Season, when roughly 60% of people make their Old Bill’s donations.

The Foundation is working closely with the Teton County Health Department to safely execute the four September 12 gatherings. Precautions include: 

    • Open-air event
    • Face masks encouraged and available for free
    • Social distancing zones marked on ground
    • Health Department signage prominent at all locations
    • Volunteers helping facilitate social distancing
    • Free hand sanitizer
    • Pre-packaged snacks

Rest assured that if public health metrics are poor on September 12, the Foundation will not ask people to gather. The Health Department will be consulted on this decision.

Virtual 5K: anytime, anywhere

Community members are encouraged to independently run, walk, hike or bike 5K anytime and any place on September 12. The Foundation will provide a list of possible routes (TBA). 

Folks are invited to post their Diaper Derby videos on social media or share via email with the Foundation by:

  • using the hashtag #oldbills2020 in your posts
  • tagging @cfjacksonhole on Instagram and/or Facebook
  • or by sending your footage via email to info@cfjacksonhole.org.

See the Social Media Toolkit below for sample posts, hashtag how-to’s, and tips & tricks. 

Virtual Diaper Derby: anytime, anywhere

When the Foundation pushed pause on Run Day this year, we couldn’t bear to say goodbye to the Diaper Derby! We hope to preserve this beloved tradition in 2020 by asking parents to video their non-walking babies crawling the short-distance “course” of their choice. Babies should be unassisted but may certainly be baited by shiny objects or delicious treats.

Folks are invited to post their Diaper Derby videos on social media or share via email with the Foundation by:

  • using the hashtag #oldbills2020 in your posts
  • tagging @cfjacksonhole on Instagram and/or Facebook
  • or by sending your footage via email to info@cfjacksonhole.org

See the Social Media Toolkit below for sample posts, hashtag tutorial, and more.

Your organization’s role in Run Day Reimagined (optional)

Run Day Reimagined is an experiment, and the Community Foundation needs your help to make it a success! We appreciate nonprofits’ participation where possible.

Please encourage your organization’s stakeholders to attend one of the four morning gatherings (if they are comfortable doing so) and/or orchestrate a group of participants to meet at a particular location. A show of organizational spirit through branded clothing, costumes or accessories will add to the festivity and energy of the events.

The Foundation also appreciates your help promoting the Virtual 5K and Virtual Diaper Derby. Please encourage your supporters to do their own celebratory Old Bill’s outing and share photos on social media or with the Foundation directly. Ask them to wear to your organization’s logo or carry something representing your work! Photos and videos will support the Foundation’s marketing efforts, which are all geared toward fundraising for participating organizations.

 

Questions about Old Bill's Reimagined?

Contact Kacey Karstens, Old Bill’s Fun Run Coordinator – kkarstens@cfjacksonhole.org

Old Bills Competitive Race Start

Marketing & Communication Tools

Share Your Impact Photos

The Community Foundation is requesting nonprofit “impact photos” — images that reflect the impact of Old Bill’s funds at work in the community. Your pictures may be used in the Community Foundation’s marketing and outreach, including but not limited to social media posts, website, ads, and/or the Foundation’s Annual Report.

Learn More

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Old Bill's Logos

Participating organizations are encouraged to use the Old Bill’s logo in their promotional materials leading up to and during the Giving Season.

Old Bill's Logo Suite

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Social Media Tips & Tricks

Tips and tricks to maximize your reach on social media including sample posting timeline, how and when to use hashtags, content ideas, and more.

Social Media Tools

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Marketing & Outreach Checklist

A chronological checklist of key dates and suggested communications milestones for nonprofits participating in Old Bill’s.

Marketing & Outreach Checklist

Marketing & Communications Contact

Please contact Anne Bradley, Director of Marketing & Communications at abradley@cfjacksonhole.org or  (307) 739-1026 with questions about the Community Foundation’s brand and logo usage.